Unshadowbanning on TikTok refers to the process of reversing a shadowban, a form of moderation where a user’s content is restricted without their knowledge. When shadowbanned, a user’s videos may receive significantly reduced views and engagement, making it difficult to grow their audience or reach their target users.
Shadowbanning is often used to combat spam, abuse, or other violations of TikTok’s community guidelines. However, it can sometimes be applied incorrectly or without clear explanation, leaving users frustrated and unable to understand why their content is not performing as expected.
