Instagram tags are a powerful way to reach a wider audience and get your content seen by more people. However, not all tags are created equal. Some tags are hidden from view, which means that they won’t appear in the search results or on the profile of the person who posted them.
There are a few reasons why someone might use hidden tags. For example, they might want to use a tag that is relevant to their content but that they don’t want to appear in the search results. Or, they might want to use a tag that is specific to a certain group of people or that is not allowed by Instagram’s terms of service.